Semantic keywords are conceptually related keyword ideas that you can use in your content to make Google better understand the context of your article.
Google’s NLP or Natural language processing models are much better now. When it was 2013, Google algorithms only looked for the keyword density in the content to understand whether or not it should rank a page on Google.
But, if you are new to SEO, even SEO Experts also find it tough to find semantic keywords. But if you follow the whole process mentioned in this article, you will surely find it easy.
So, let’s get started.
What Are Semantic Keywords?
Semantic keywords are those keywords that are relevant to each other, support the main content or topic of your article, and can enhance the overall SEO score of your article.
You can find it using various ways using Google, Wikipedia, your competitor pages, and even using some powerful SEO tools.
When Google Hummingbird Update did not roll out, semantic keywords were nothing considerable. Because Google then looked for the density of the keyword in the page content to determine whether or not the page should be ranked in the SERPs.
If you want to know more about semantic keywords you can check out my article, where I have included everything about semantic keywords.
Why do Search Engines Need Semantic Keywords?
Search engines need semantic keywords to understand the intent of the searcher better and understand the intent of the content better. That’s also a benefit of using semantic keywords. The better Google understands your content, the more it will show to searchers searching for relevant topics.
I have told you everything about why you need semantic keywords and everything else. You can check that article out for more information.
Finding Semantic Keywords: All You Need To Know About
Finding Semantic keywords is a lot harder than you think it is. As you can’t generate these ideas from your brain, it can feel like swimming in the Atlantic. Here’s a step-by-step process to find semantic keywords easily.
Make A List Of Primary Keywords
To find semantic keywords you need to pick up a little topic that you can cover within one article or one blog post. That’s why the first step is to make a powerful and comprehensive list of potential primary keywords.
These are the main keywords for your content and you should always focus on them to rank your content mainly on those keywords. Now, it’s time for secondary keywords.
Identify Secondary Keywords
Secondary keywords are those keywords that your content will rank for within your target keywords. Targeting various secondary keywords that are well-researched can rank your content on various people also ask questions, feature snippets, and on the top page of various SEO keywords.
These are especially important to get the most out of your 1500 words comprehensive long blog post.
Finding secondary keywords can also be super tough. You can follow the below steps to do everything:
Check Your Competitors
In this strategy, you have to pick up any of your competitor’s content or blog post that is ranking at the top of your target keywords. Just pick that up and paste it on any SEO tool like SEMRush or Ahrefs.
Those tools will give you a list of related keywords that the same article is ranking for in Google worldwide. So, from this list, you can get the keywords that you can target for your website.
Google is also a mindblowing place for finding several relevant keywords or secondary keywords for your content.
Google’s People Also Ask Questions
Google PAA box is a gold mine for secondary keywords for your articles or content. Actually, Google generates these questions not from people’s questions, it generates from other websites’ content.
But the main problem I faced at the beginning is that the keywords usually get 0 search volume and are highly competitive and can not be ranked by a just-launched website or blog.
You need to gain at least a bit of authority links and content to get ranked on these keywords. But still to increase the quality of your content, and to make the cover of the topic wider these keywords can be perfect for any stage of bloggers and website owners.
Use SEO Tools to find semantic keywords
Finding semantic keywords is quite easy with some powerful keyword research tools. You can find the details below:
Google search console or GSC for short is a brilliant tool for finding various keywords that your site can rank for. Now, you might be thinking how? To get all this data you need to publish a lot of content, and initially rank your website for various keywords.
On the home page, you can find a section called queries where you can find all the organic keywords your site is ranking for. Most of the time your site ranks for only 2 to 3 keywords in the top 10 and for other hundreds of keywords your site may be ranking 10 to infinity ranking positions. You can find those keywords and target those keywords separately.
Ahrefs is a powerful tool that has 19.2 billion keywords and still growing. All you have to do is just log in to your account and various tools in ahrfs can help you to get this job done.
But, ahrefs is a paid and costly tool as well.
SEMRush Keyword Magic Tool
SEMRush is also a brilliant keyword research tool, not only this but also a whole SEO tool that can help you to find thousands of keyword ideas in only a few minutes.
All you have to do is just log in to your SEMRush account and open the keyword magic tool. There you can enter your seed keyword and it will show up thousands of keyword ideas in front of you. Now, select related at the top of the page to only check those keywords that are related to your seed keywords. Overall the interface is quite user-friendly.
How To Find Semantic Keywords: Summary
Semantic keywords are an obvious material of SEO in 2023. You can’t rank your website on any keyword without having a proper understanding of the concept of semantic keywords, and ultimately, optimizing your content with the semantic keywords.
Above all, you can use the tools I have told you about previously to get the best results and the most out of your SEO efforts.