Why Is Keyword Research Important? (5 Critical Reasons)

Keyword research is basically finding proper keywords for your business that are easy to rank for and has a high search volume. But, is it actually important? If you randomly pick up a keyword related to your business then will you rank? Today in this article we will uncover everything.

First of all, we will know about what is keyword research and the 5 critical reasons why keyword research is important. So, keep reading.

What Is Keyword Research?

Keyword research is all about finding keywords for your business. The keywords must be low-competitive, which means very few sites are competing for this keyword and the sites that are competing for it have low domain authority or rating.

And the keywords should also have a high monthly search volume. This means that how many people search for a particular keyword from all over the world.

Low competition because a new website, google does not know it. In fact, google won’t believe it will actually give value or not. And if the website suddenly published a 20000 words article and wants to rank for a keyword that gets 100k searches per month then google will think if it should rank the website or not. Because it’s the fact of 100k people!

And the second term, high search volume is because let’s say, you have ranked for a keyword that is being searched only 10 times by your audience. Then, would it be so beneficial for you rather than a keyword that gets 1000 searches per month? 

The sole purpose of doing keyword research is simply to find keywords that are easy to rank for and that will actually send enough traffic to your website if ranked correctly.

Why Is Keyword Research Important: 5 Critical Reasons

See these below paragraphs to know why keyword research is actually important for your business, blog, or anything you want to rank with. Basically, we do keyword research…

To Find Low Competition Keywords

As you know the sole purpose of keyword research is to find low-competitive keywords where only 10 to no websites are competing. 

Think about it, as a new website, if you target a keyword where millions of websites are thriving to rank for (which are more authoritative than you as well), would you be able to rank for? 

On the other side, if you thrive for a keyword where google has no relevant results to show, then you can easily rank without any prior number of backlinks and content quality. Because after all, google has nothing to show.

One of the most common reasons for keyword research is this: To find low-competition keywords.

To Get More Content Ideas

Sometimes after opening a blog and writing 20 to 30 pieces of high-quality content we become so frustrated because we don’t get any content ideas. But, keyword research can help you get out of this problem.

You think you have covered everything but after doing it, you will find some topics that are searched by thousands of millions of people and don’t even know about it.

To do it you can go to SEMrush and then head up to the keyword magic tool. There enter your main topic. Select filters for keyword difficulty and search volume. Now, look through the results. See if there are some uncovered topics that you can write about easily.

Uncover More Microniches

As I have discussed above, that was all about content ideas. But, when you are going to open a new blog or website then would you create it in a niche that is not popular and does not have any potential.

Probably, NO. To avoid this problem you need to do keyword research or sometimes called Microniche research. Micro niches are the mini topic that has enough content ideas in themselves and comes from a large seed topic and can be covered after your website get’s older.

To choose a micro niche you have to make sure that you can write at least 100 articles on that niche, and that the microniche has at least 50000 total search volume.

You can also do this through SEMRush. Just go to the keyword magic tool and set filters as shown above. Now, on the left-hand side, you can find some common words related to that query. These are microniches.

 Now, you can only create a website on the chicken recipes microniche. Because it has 68 keywords that have keyword difficulty of less than 40 and a search volume of above 1000 from only the US.

Understand Search Intent

When you are creating a page targeting a keyword you need to understand what the searchers want to see. Is it information, is it a product, or is it something about a specific brand or product? You need to understand it. Because if you want to rank your article on a commercial keyword it will never rank.

SEMRush helps us to see the search intent immediately. But, alternatively, you can directly search for the keyword on google and see the results. If there are articles ranking then it’s informational. If there are any eCommerce page that is ranking then it is commercial. And if there are any branded pages ranking then it’s a navigational keyword.

If you want to rank for a navigational keyword then you need to write about the brand, if you want to rank for a commercial keyword you need to have an eCommerce page, and lastly, if you want to rank for an informational keyword you need to write a killing article.

Understand What Is Trending Currently

Keyword Research also helps us to analyze the market and find trending topics. With google trends, you can easily find what is being searched too much in current times or what was a fired topic once.

This helps to analyze the market and launch a perfect article. You can also use the SEMRush topic research tools to find trending topics to write about.

To Get More Traffic Easily

Finally, we do keyword research to get more visitors to come to our website easily. We do this through ranking for keywords that are obviously, low competitive and have high search volume. High search volume means people are actually searching for the keyword.

And when you have perfect content headlined attractively, you are going to win the game.

Keyword Research Tips

Now all comes down to low competitive but high search volume keywords. But, how do you find them? See these below keyword research tips.

Search Long Tails And Questions

Long tail keywords are keywords that contain 3 or more words itself. These types of keywords, most of the time, are so specific, and low-competitive and help us to reach the exact audience for our business.

For example, you have searched for the keyword “how to do SEO”. It’s super competitive for a new website. But, if the keyword is “how to do SEO for a new website” then it would not be as difficult as the previous and it’s more specific. The searchers are most probably new bloggers and website owners.

Find Similar Keywords

When you are writing an article, don’t just target one highly searched keyword. Why would miss thousands of traffic of the most similar keywords to your seed keyword? These similar keywords are the secondary keywords of your content and there should be just one primary keyword in your content.

This helps to rank for thousands of similar keywords and actually helps us to get more traffic on a single article.

See PAA (People Also Ask)

The PAA or People Also Ask section of google is a gold mine of related keywords that people actually search for. Even the SEO tools show that the keyword has 0 search volume, still, it has 100s of searches per month.

Google shows some questions that people also search for related to your main keyword. The ultimate thing it does for us is that it helps us outline our content with some super important questions answered in it.

Don’t Rely On SEO Tools

SEO tools, whether it’s SEMRush or Ahrefs, can’t tell the exact data. Sometimes you will see in SEO tools that the keyword has only 1 difficulty but actually, it is unrankable.

To avoid this problem, you should check it out manually.

When you are checking whether or not, you can rank on google on that particular keyword, check for the following things:

  • Do the rankings sites are super authoritative or in other words are more aged than yours?

  • Can You write better content than them?

  • Is there are any low-hanging sites that google doesn’t want to rank on SERPs like Quora, Medium, Linkedin, and Facebook? If yes, then it’s a golden keyword.

  • After implementing the “allintitle” search operator, how many results do you see? Is it less than 50 to 100?

If the answer to most of these questions is yes, then it’s the most platinum keyword ever.

So, I think you now know why keyword research is important and ultimately some tips for doing keyword research properly. Thanks for reading.