How To Add Title Tag Separators In WordPress: Complete Guide

When you publish your first article, title tags are the most comprehensive things you have to take care of. According to Wordstream, title tags are one of the most important factors of SEO to increase traffic. But why? because title tags are the first storyteller of any content or blog post. Google takes it so seriously that it shows titles in SERPs in h1.

This helps the user decide whether to click on your website rather than the others.

This is a bit basic about title tags and why it is essential. But today this is not our goal.

In this article, I am gonna show you how to add title tag separators in WordPress sites perfectly and before that why title tag separators actually matter. So, without further ado let’s get started.

What Are Title Tag Separators In WordPress

Actually, it’s not about CMS like WordPress and blogger. It’s about perfection. Page Title separators are those symbols through which we can separate the titles of the blog posts. Now, why do you need to separate the titles?

To show your trustworthiness

Sometimes readers especially click on those results which belong to a blog, they got some help from before. Now, if you just write your title with your site name inputted and it is not mentioned clearly then they have to see the URL (No one do this).

But if you can show your blog name in the titles automatically then it would be great for them to find out if the article belongs to their favorite blog or not. This helps us to kill all the websites in the competition.

For example: 

You have written an article titled: How to write a perfect blog article in 60 minutes

And another popular site called Next Level Blogger has written an article titled: How to write an unbeatable article in 60 mins – Next Level Blogger. So, who will get more clicks you think? The second one.

How To Add Title Tag Separators In WordPress

Adding title tags to WordPress whether, through your original dashboard, or some plugins like Yoast SEO and rank math is not so tricky but you need to know where to go and what to do because there are hundreds of thousands of options to click in the interface. There are three methods mainly two methods through which you can easily add title tags in WordPress (through WordPress dashboard and Yoast SEO)

Through Default WordPress Dashboard

Step 1: Log in to your WordPress dashboard

Step 2: Go to the ‘Appearance’ section

Step 3: Go to ‘Customize’.

Step 4: Go To the ‘Site Identity’ Section

Step 4: Heads up to the ‘Site Title’ input field and enter a separator like a dash (-), em-dash (--), Pipe (|), and whatever you like.

Step 5: Now, save and publish your website.

Through the Yoast SEO plugin

Yoast SEO is a plugin that helps us to do many critical SEO tasks. Not only tasks but also to solve some critical problems like removing all the duplicate title tags, finding out which pages are not usable or 404, and a lot of things. We can add title tag separators in our blog posts easily with this plugin as well.

Step 1: Log in to your WordPress dashboard and heads up to the ‘SEO’ section which is the section of Yoast SEO.

Step 2: Go to the search ‘Appearance Section’ through which you can easily access all search preferences for your website.

Step 3: Go to the ‘General’ section and look for the ‘Title Separator' field.

Step 4: There enter your preferred separator as said above and click save changes.

There we go! Now you can see a separator between your blog post title and site title on SERPs. However, it’s better to use an SEO plugin to do all these things. Because the WordPress dashboard is a bit backdated and not recommended for doing any type of SEO changes or technical changes.


Title tags are the most important aspect of on-page SEO. Because Google uses it to understand the overall content topic of the page and this is why putting some potential target keywords into these titles can result in higher and faster rankings in google. 

But, rankings are not dependent on just one factor. In fact, Google has over 200 ranking factors. So, finally, whatever you are doing on your website, for your SEO do it naturally.

Google loves to see natural things. Thanks for reading.