The good news is that reverse SEO can help you take down those pages that are getting thousands of views per month along with the negative comments and reviews. These pages can seriously affect your brand reputation.
We'll teach you how to do it properly so that you can keep your brand reputation up and make sure that your customers have a great experience when they visit your site and everything in this single blog post! So, keep reading!
What is Reverse SEO?
Reverse SEO is a reputation management tactic that involves pushing down the search rankings of a web page of your own website or maybe your competitor’s website that contains negative reviews about your brand by optimizing other websites or web pages for the same target keyword. This can be done by creating multiple pages by targeting the same target keyword.
Reverse SEO isn't just an exercise in spite—it's an effective way to keep your business relevant in the minds of consumers and improve its reputation.
In other words, if you want to take down a review that says "this product sucks" and replace it with an article about how great your product is—you can do so using reverse SEO. These reviews can be anywhere from your website to someone else’s website. Reverse SEO can help you.
A Confusion About Reverse SEO
If you've been following SEO for a while, chances are you've heard of negative SEO. And, you might be thinking that reverse SEO is just like negative SEO and harmful to a website.
That’s not your fault. Reverse SEO sounds like Negative SEO.
It's a pretty scary thing: Someone uses spammy links and other tricks to try to take down your page in the SERPs. And those links are not spammy and can harm your total SEO.
That's pretty bad news! Because you can do it on your competitor's website and your competitors can do it too to take strong revenge. But, reverse SEO is not like it. That's not so bad—right?
Well…maybe not. Reverse SEO is a bit more subtle than negative SEO and can be harder to catch than negative SEO. It usually involves creating multiple pages that target the same keyword and then pushing one or all of them down organically in search results. And, this process is Google-friendly.
A Step-by-step Process To Do Reverse SEO
Now, we are going to show you a step-by-step guide to doing reverse SEO completely.
Step 1: Find The Keywords
First of all, you have to find the pages that are containing negative reviews about your brand or business. If you use eCommerce tools like Shopify then you can easily find them. Now, you have to find the keywords which the keywords are ranking for. You can use Ahrefs and SEMRush tools to find the keywords perfectly and so fastly.
Step 2: Create Different Pages
Now, you have to create different pages targeting the same keyword. But these pages are not facebooked ones. Let's know how can create your own competitors to compete and take down the page that you are wanna take down in SERPs.
Write Guest Posts
You can write guest posts on different websites targeting the keyword to get the articles at the top page. But remember to write quality content.
You can also hire some Content writers who can write quality content for your guest posts. According to Google's helpful content update, you can't rank on Google if you don't write quality content.
There are many websites that accept guest posts with a small amount of money. Just search on google and follow their guidelines.
Create your own micro niche blogs
You can create your own micro-niche blogs to rank on Google. It's a good idea to create a blog related to your business niche and post quality content on it daily.
These blogs will also help you to outrank the page that is containing negative content.
Publish Press Releases
Press releases are another good way to outrank the page that is containing negative content. You can publish press releases on websites like PRWeb and use the backlinks from it to improve your own search engine rankings as well as spread some good news about your brand. It's a great way to get backlinks from authority websites and increase your brand awareness.
Ask For Reviews
You can also ask for reviews from other bloggers and authority websites to help you get more positive content on your own website. This will also help you to outrank the page that is containing negative content. You can use a free service to get reviews from other bloggers and authority websites.
Also, you can ask big YouTubers to review your brand and product. This will help you get more positive content on your own website.
Use Social Media
You can use social media to fight negative content. You can post a lot of positive content about yourself on Facebook, Twitter, and Instagram to outrank the page that is containing negative content.
Share and boost some of your customer's positive comments and reviews to get your brand reputation back.
Report the page on Google
You can also report the page on Google and ask them to take down the content. When you report a page on Google, it will send an automated message to the website owner.
Google has told itself that if the content on Google affects your rights then you can report the page on Google and it will review and take down the page directly.
Don't use this method if the page is yours. First of all, Google will not take down the page and it will also harm the SEO of your whole site.
The above are the best ways to remove negative reviews and comments. If you want to get rid of bad comments and reviews, then try these methods. You can also contact a reputation management company that can help you with this process. But before hiring any company, make sure that it has experience in dealing with such issues.
If you hire a company, the company will also use this same technique to return your reputation. But, I hope you liked this article, and Thanks for reading. Don't forget to share it with your friends.