Benchmark SEO: Measure these 10 Key Metrics To Gauge Your Overall Performance

Your SEO strategy is in place and ready to take it to the next level.

But how can you tell if your efforts are working? You've got a bunch of goals, but how do you know whether your ranking is on track or if something else could affect your results?

You're not alone. Many businesses struggle with this question, and it's easy to get frustrated when things aren't going as planned. But don't worry! We've done the hard work for you—we've compiled our favorite 10 SEO benchmarks that will help you measure your website seo performance quickly. If you know these 10 SEO benchmarks and implement them into your website, you will see faster results! So, keep reading!



How do you benchmark a website?

Whether you're an SEO or not, it can be hard to understand how your website performs.

Website benchmarking measures your site's performance against other sites on the web. It's a way to get an idea of where you stand compared to other websites and determine if there are any opportunities for improvement.

SEO benchmarks are essential because they can help you understand what tactics work best for your industry and project type—and that information can help guide you as you work toward long-term goals for your company.

1. Keyword rankings

Keyword rankings are an essential aspect of SEO. Ranking high in search engines means your site will be seen by more people, which in turn means more people will be likely to visit it and buy what you are selling. Traffic is evergreen. And google can give it easily.

So, if you have targeted a keyword, then don't just leave after optimizing and building backlinks. Check your rankings if your rankings are improved or not or if you are ranking on them. If you are a blogger, check all the keywords you have been ranking for.

If one of your organic search rankings is decreased, you should focus on the keyword again and take it back to its previous or even better positions. That’s the way to maintain your website.

This is important because no one would ever find your website or products without ranking high in search engines. This means that if you don't rank high in search engines, then there's no way for people to find you and buy from you—which means that no one can earn any money from anything from a website!

If any keyword is being decreased, then your SEO strategy is not working well, and you need to optimize it.

2. Organic Search Traffic

Organic traffic is a term that refers to the total number of unique visitors to your site over some time. In other words, organic traffic refers to all the people who come to your site without clicking on an ad or using a search engine.

Organic traffic is important because it indicates how well you're doing as an SEO. When people see your website and decide to click through, that's an indication that you're doing something right—you've earned their trust. So when you want to track progress on your SEO efforts, organic traffic is one of the most important metrics you can look at!

You can use google search console or google analytics for the best results.

3. Organic conversion rate

The organic conversion rate is the percentage of visitors who convert into a sale or lead based on their visit to your website. If a visitor lands on your site, clicks on an ad or link and then goes directly to checkout without any further interaction with you, this is considered an "organic" sale or lead.

If your organic conversion rate is not growing, you might be targeting the wrong keyword. Consider doing some more research on the keyword you are targeting. That's where you are winning the race.

4. Crawl errors

Crawl errors are a common SEO problem that can cause your website to lose traffic and rankings. Crawl errors mean that google can't access your website, which is very dangerous.

Crawl errors are errors in your website's technical parts. This can be for hosting or anything.

To improve your SEO rankings and gain more traffic, you must ensure that Googlebot crawls all your pages on the first try. If Googlebot encounters a problem crawling one of your pages, it will mark that page as "not crawled," which means that it won't show up in search results when someone searches for it—and this could mean losing out on valuable traffic from potential customers!

5. Mobile-friendliness

Website Mobile friendliness is a technical term to describe how well your website and the mobile app perform on certain devices and networks. Mobile friendliness is very important for user experience.

It's important because the more people use your site, the more money you make. If people don't respond to your content and advertisements, or if they're unable to experience your product, then you won't see growth or revenue.

So what does this mean for your business? You must ensure that you and your users get the most out of each visit. If people aren't finding what they're looking for, it may be time for an update!

6. Page speed

Measuring website page speed is crucial for any web developer or business owner who wants to improve their site's performance.

Website page speed is the time it takes for a user to download all the content on your site. The higher this number, the better.

Page speed matters so much because it affects how fast users can navigate through your site, which in turn impacts how they interact with what you offer. And when people are interacting with your brand in real-time, you want them to be able to do so quickly and easily—because good customer service means happy customers!

The best way to measure your site's performance is with Google PageSpeed Insights, which uses a set of tools and metrics to help you determine if there are any issues with loading content fast enough or if too many resources are being requested by users' browsers.

7. Domain authority

Moz domain authority is a metric that helps you measure how well your website performs on search engines.

It's important to note that Moz doesn't count domains using special keywords but rather the overall quality of a site.

A high domain authority means you have a high-quality website with lots of valuable content that people love, and it also means that most people trust and link to your site because of its authority.

8. Backlinks to your site

Backlinks are the links that point to your website from other websites. They're one of the most important parts of an SEO strategy because they can bring traffic to your site and increase its ranking in search engines.

The best way to understand what a backlink is, though, is by looking at a couple of examples. Let's say you have a website about baseball, and you want people to find it by typing "baseball" into Google (or Bing or whatever search engine you use). If someone did that and were sent directly to your site, that would be a good sign! But what if instead of being sent from there…they were sent from another website? That's called a link from another site—those are called backlinks, or in this case, "backlinks from another site.". In addition, the sites are called referring domains.

9. Internal links

Internal links are the links that point back to the same page as the current page on your own website. You can think of them as a directory or a way to organize your content. They help tell your users where to go next, which is why they're so important for SEO.

For example, let's say you have a product page with a list of products that you have on sale. If someone came to your store by searching for "best dog toys," all of your pages would be linked up together. The user would see all of these different products as one entity rather than having to click each individual link on each individual product listing page. This would make it easier for them to find what they need!

10. Navigation and site architecture

Navigation is the structure of a website, which tells visitors where to go next. The goal of navigation is to help people find the information they're looking for as quickly as possible. A good website has a clear, easy-to-navigate structure that helps users get around easily.

Site architecture refers to how your website's pages are organized. It's often used interchangeably with site design and page design, but it can also refer to the overall structure of your site as well as how each page is structured.

A well-designed site has an aesthetically pleasing layout that makes it easy for users to navigate. It will also help you rank higher in search engines because Google looks at things like the number of links pointing to your site and the quality of those links.

FAQs

Does bounce rate affect SEO?

No, bounce rate does not affect SEO. This is because bounce rate, or how often a person visits your site, isn't a Google ranking factor. The only ranking factors that matter are links, keywords, and content quality. But you should optimize it for your website because it will ultimately affect your revenue.

Bounce rate is the percentage of visitors who leave your site after they land on it. If a visitor keeps coming back to your site multiple times in quick succession, they may not give up hope that they'll find what they came for. This means that they have more chances to see your content and become interested in what you have to offer—in other words, they keep coming back!

Does Social Media help SEO?

So you're a newbie to SEO, and you're looking for some tips on how to get started. Your first question is probably, "Does social media help SEO?"

The answer is yes! Social media can be a great way to improve your site's rankings. In fact, in many cases, it's the best way. It's not just simply a matter of posting more often; it's also about being active in your posts and keeping them interesting so that they show up more often in Google searches.

Social media helps you to attract more people to your site or landing page and to keep them there. It's important to use social media as a tool for building relationships with your customers, not just as a place where you post links back to your site.

What is a great bounce rate for SEO?

If you've been doing SEO for a while, chances are you know the answer to this question: it depends. The best bounce rate for an SEO campaign is going to vary depending on the type of site you're working with, as well as the content and the audience you're targeting. A blog with lots of content may need a higher bounce rate than a service website with very little information available, while a service site may have an easier time getting people to stay on its site longer if it has less content and more simple design elements.

But when it comes down to it, we're not trying to get so technical that you forget what your goal is—we just want to help! So here's what ClickTale says:

For blogs with lots of content (like this one), 70% or higher is ideal. For websites where users will be looking for a specific product or service, 40% or lower is best. On the flip side, if there's only one page with information about your product or service, 10% or lower is acceptable.

So, I think this list and article are helpful enough, and you found them informative. Implement these on your website and comment on what you see! Thanks for reading.