What is guest posting and how to do it properly? A complete guide - The Digital Lenz

Guest posting is one of the most profitable ways to acquire backlinks and promote your business and get quality backlinks. But what it is? What are its features? How to do it properly? And the most important thing – how can you choose websites that will respond to your offer, that are interested in publishing a post written by you? This means I will cover everything about what is guest posting and how to do it. So, keep reading.

what is guest posting and how to do it

What is guest posting?

Guest posting is an internet marketing technique used by website owners and bloggers to promote their businesses. Imagine if you had a physical shop, it would make sense that you should let people know about it before they walk in the front door! That's the same principle behind guest posting. By writing for another site and sharing your advice, you're able to get that extra boost of credibility, traffic, backlinks, and new customers. The guest post vendor sites' readers will know about your blog or website and then they drop into your blog. Just you have to write quality content for another site and place a link back to your website, it may be in the content body or your author bio.

You may have come across an article on social media or a blog that mentioned: “guest posting is dead.” While some people may describe guest posting as over, there are still many reasons to use it for your business. Guest posting is an effective way to reach new and relevant audiences who aren't already familiar with you. There are many benefits to guest posting, like increasing brand awareness, improving the SEO of your website, and boosting traffic to your website. We will talk about it in the next few sections.

Why do sites accept guest posts?

There are many reasons why sites accept guest posts.

A lot of sites have a "guest blogging" section on their website where they advertise the ability to post articles on their site. Some sites even have a dedicated page for their guest blogging program and list all the rules, benefits, and requirements that you need to follow in order to submit an article on their site.

The main reason why sites accept guest posts is that it can help them increase traffic and article quantity to their website and generate more revenue from advertisements. Some sites even pay you a small fee for each time your article gets approved.

Another reason why some sites allow people to write for them is that it helps them build credibility and authority. When you publish an article on another website, it shows that other people think highly of you or your company/organization/brand/etc.. It also proves that the site has a team of writers who work hard enough to publish articles on their websites.

What are the benefits of guest posts?

The main benefits of guest posting are:

1. You can get huge traffic from guest posts

If you write a good post and promote it well, then you can expect thousands of visitors from your guest post. This is one of the best ways to get more exposure for your website.

2. Search engines just love guest post backlinks because it provides information to the users.

Guest posting is a great way to get quality backlinks that search engines like Google love. When you write a blog post on another site, your link will show up at the bottom of their article and this helps you get more exposure for your business or brand.

3. You can establish yourself as an authoritative writer in your niche and industry

Writing high-quality content is the best way to establish yourself as an authority in your industry, but if you want to build a strong online presence, then getting featured by other high-quality sites will help you accomplish this goal much faster than creating content yourself alone over time. Guest blogging is one of the best ways to do this because it's easy for them to trust what you say because they know that you're an expert in their field, plus it gives them a chance to know about you.

How to write a guest post?

When you write a guest post, you're writing for an audience that's not yours.

So the best way to write a guest post is by thinking about what this new audience would want. You should read some of the webmaster's articles and try to understand his intention and his audience.

There are three main things to keep in mind:

1. The word count: Guest posts vary widely in length. Some are very short (500 words or less), while others can be longer than 1,500 words. Write whatever length feels right for your topic and the publication you're writing for — but don't go too long or too short!

2. The tone: In general, your tone should be friendly and approachable, not overly formal and academic. Use first-person voice (in other words, use "I" instead of "we"), and don't get too technical unless it's relevant to the topic at hand. You can always provide links to more detailed information if needed.

3. The structure: Most publications have specific guidelines on how they want their guest posts structured — if they don't specify this in their guidelines (or if you've forgotten), ask them! Most will tell you whether they prefer lists over paragraphs or vice versa; some may want photos included or embedded in text;

In this way, you can easily write guest post articles. But, don't forget that when writing the guest post you must include a link properly inside the article.

As an example, if I am talking about backlinks then I can tell my readers that to know more about the best backlinks kindly read this post: Link building techniques in SEO - Top 10 ways. In this way, you have to set backlinks.

How to write guest post emails?

Guest post is one of the most effective ways to get backlinks and build your reputation on the web. But it's not easy to find writers who are willing to write guest posts for you.

Here are some tips on how to write a guest post email:

1. Offer something in exchange.

You should offer something in exchange for the article, even if it's just a link back to your website or a mention at the end of the article. In fact, you should make that offer clear right away — don't make them wait until the end of your email to find out what they get out of it! In fact, for those who offer paid guest posts, if you offer them a link exchange then they will give you a free guest post.

2. Explain why you're interested in their ideas and expertise.

Make it clear that you're interested in their ideas and expertise, and why you think they're a perfect fit for your audience. This will help motivate them to spend time writing an article for you since they'll know that their work will reach people who care about what they have to say about the topic at hand (or at least people who share similar interests).


Guest posting is not a money-making scheme, it's a way to build your brand and grow your business. If you think otherwise, then stop doing guest posting now. And if you don't care about building your own brand or attracting real followers, stop doing guest posting now too. What about SEO? SEO should be part of your overall content marketing strategy. When done right, guest posting can have an enormous impact on your search visibility—but you should never look at it in isolation because the value will only be realized when you integrate it with all of your other efforts. So, I think you have learned a lot of things about what is guest posting and how to do it and also enjoyed it. Follow our blog for more updates. Thanks for reading.