How to do SEO by yourself? A complete guide

Looking at how to do SEO by yourself? There are many thematic books, courses, and lectures on the subject. But is it possible to break it all down in just a few minutes? It turns out – yes. In this post, I've tried to make a simple but at the same time very useful guide for my readers about how to do SEO by yourself at home without hiring an SEO professional.

Do keyword research

Keyword research is one of the most important parts of your SEO strategy. The main purpose of keyword research is to determine what people type in search engines when they want to find something related to your business.

This information can help you figure out what your customers are interested in, and what they might be looking for on your website. It’s also a big part of the process that helps you decide which keywords you should target and optimize for. Because if your keyword is having a high difficulty then it will be very tough for you to rank on it as a beginner. You have to find low competitive but high traffic keywords.

Keyword research is usually done before you start any SEO work. It involves analyzing different sources of data, like Google Keyword Planner or Ahrefs, to see how many people are searching for certain keywords and how much competition there is around them.

When doing keyword research, it’s important not only to look at popularity but also a difficulty. For example, if everyone searches for “SEO agency London” but there are 10000 other sites competing for that term, this would be a very difficult keyword for us to rank for. On the other hand, if you found the keyword "The best SEO Agency in London" and there are only 100 sites trying to rank on them, then this would be an ideal opportunity for us to rank first place in search results. Moreover, you have to find low competitive but high traffic keywords so that it can be both easy and beneficial for you as a beginner.

Optimize for On-page SEO

On-page SEO is the process of optimizing your website to get a higher rank in search results. The first step in on-page SEO is keyword research. You need to know what people are searching for, and then use those keywords as much as possible on your website.

The most important aspect of on-page SEO is your title tag and meta description. It's what people see when they're looking at search results for a particular keyword, so it needs to be descriptive and relevant. The title tag should also be around 60 characters long. Also, you must optimize it with your properly researched keyword.

Now let's talk about the meta description. This is the short description that shows up under your title in search results, which gives readers an idea of what you're offering them before they click through to your site. It's usually between 150 and 160 characters long, and it should include the main keyword you want people to see when they Google your business name or product name, or the particular keyword.

There are other elements of on-page SEO that are important too: URLs and Images. In the case of images, you should optimize the alt. text and the URLs should be optimized with the targeted keyword.

Let’s say your researched keyword is “How to do SEO by yourself”. So, now you have written a long 1000 article about it. First of all, you have to adjust the title, URL, and meta description. You have to optimize these things properly. Then, you have to optimize the content with the keyword. According to me, the keywords should be placed in the first and last 100 words. The keyword density should be around 1 to 3%. We will be talking about Keyword density in the next section.

Optimize for Off-page SEO

Off-page SEO is the process of getting other sites to link back to yours. This can be done by creating content that others want to link to, or by getting involved in the community and building relationships with people in your industry, and asking them for linking. We will discuss it in detail.

You can build quality backlinks by using these below tricks.

Creating quality content that people want to link to.

Publishing guest posts on other sites, which can generate links back to yours. This is a great way to build relationships with influencers in your industry who may be willing to link back to you if they like what you have written.

Participating in forums and discussion groups related to your business or industry. When responding with thoughtful responses that provide value, people will see you as an expert in the field and click through from their website or social media page when they see it listed there.

These are some of the basic Off-page SEO techniques. Thus Guest posting is a paid backlink type. But now I am going to tell you some quality backlink types that I really prefer. We will be discussing these backlink types in detail in the next article.

1. Social Sharing

Social sharing backlinks are the links that help you to share any content on social media sites. It is very important for your blog or website because it helps people to share your content with their friends and family. Every time someone shares your article, it will be a link back to your site and this eventually leads to an increase in traffic.

2. Social Bookmarking

Social Bookmarking is the process of adding your website link to various social media sites. This is a very old practice, but it has been used for a long time.

Social Bookmarking has many advantages. First, you will get backlinks from popular websites. So there may be a chance to get a little bit of traffic.

But according to my experience, you can't get traffic from social bookmarking but as these sites contain a lot of links, these sites are having a huge google crawl budget. So, doing social bookmarking for your website will increase the chances to get indexed faster. Second, these links will increase your Google rankings since most search engines take into account the number of "quality" backlinks.

Two of my favorite sites are:

Digg ( - allows users to submit links and vote for them based on their interest in the topic or story; each story receives an aggregate score calculated as a percentage of positive votes minus a percentage of negative votes

StumbleUpon ( - allows users to discover new websites based on their interests; users can bookmark their websites on this platform. Even I use these two platforms to get quality backlinks.

3. Profile Creation

Profile creation backlinks are one of the most effective ways to build real and natural links. They are more powerful than regular backlinks because they show up in your profile and can be found by Google easily. It’s like you create a link for yourself but it also helps others find you too. Moreover, it will let google know about the existence of your site.

4. Blog commenting

Blog commenting backlinks is a type of backlinks that you get by commenting on other blogs. Blog comment backlinks are one of the most popular and effective ways to build up your blog's visibility online. Also, according to me, this is one of the easiest backlink types in the world.

Optimize the technical part

If you're not familiar with technical SEO, it's a set of best practices that will help you optimize your website for search engines. These include things like making sure that your site is running on a secure server and your site has a proper robots.txt and a proper sitemap.xml file.

The best way to get started with technical SEO is to hire a professional — someone who knows what they're doing and can help you get the most out of your website. But as we have been told that we will do it totally for free of cost. In that case, you should use some free tools like SEObility and others which can tell you what are the problems in your site and also this will give you a robotic SEO audit report. With these tools, you will also get the steps through which you can solve the problems.

It is possible to get high positions in search engines by yourself without hiring anyone. The main tip is to keep at it, and do not give up as it will be difficult. There is no guaranteed success in SEO and achieving high positions in search engines, but with determination, you can succeed. The points we have discussed in this article can not be discussed in some sections. Don't worry, we will give you a total knowledge of SEO. But, As a part of this process, we recommend using the recommendations given above. Thanks for reading.